Ida’s films combine curiosity, mischief and daring. The Barcelona born director likes to push boundaries, to tell stories that awaken emotions, all while maintaining a sense of wonder—both in his films and life.
After receiving a Masters in Directing from the prestigious Escuela de San Antonio de Los Baños, his filmmaking career started at La Truka (now Infinia) where he worked as an editor. He would spend his free time directing short films which led to him directing branded films and commercials. It was not long before Ida started picking up international awards at Cannes, FIAP, Festival el Sol, Ojo de Iberoamérica, Miami Fashion Film Festival, Edinburgh Int. Film Festival, Bilbao Int. Festival and Sapporo Int. Art Festival.
He has worked with a wide array of clients including: Toyota, Audi, Nestlé, Coca Cola, Burger King, Ford, General Motors, Renault, Huawei, and PepsiCo.
Ida is currently in post-production of his feature documentary “The Secret behind Dr. Grinberg” and continues to direct commercials.